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National Shopping Centre Chain

Quick Wins:

  • Cost per store visit under $1.
  • Over 30,000 store visits per month achieved.
  • Web traffic increased by 160% without increasing the budget.

Background:
A major property retailer with shopping centres across Australia wanted to drive foot traffic, boost app installs, and support individual retailers.

Approach:
We crafted hyper-local campaigns with customised ad copy and keywords, ensuring the right message reached the right audience. Geo-targeting was fine-tuned for each centre, and campaigns were tailored to specific needs, like finding a retailer or cuisine.

Approach:
We crafted a brand that stood out in the legal world, designing a logo and branding elements that radiated empathy and highlighted the firm’s feminine leadership. Paid marketing was laser-focused, targeting specific client intents like early-stage divorce and property settlements. Tailored ad copy and landing pages ensured every client felt supported and understood.

Results:
FLRC hit the ground running, receiving over 50 qualified leads per month and reaching billing capacity in under two months. The cost per lead dropped by 82%, making it five times lower than the industry average. The brand quickly became a trusted name in family law, proving that empathy and strategy make a winning combination.

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