About the Client: Here’s Looking at You, Kid
Here’s Looking at You, Kid (HLAYK) is a North Melbourne-based gin distillery and bar that brings a fresh perspective to the art of distilling. Founded by Liz Beech, whose career has been deeply rooted in the food and beverage industry, the distillery was inspired by a trip to Scotland and the endless possibilities of crafting unique flavors. Since its launch, HLAYK has become a destination for gin lovers, offering not only exceptional spirits but also immersive experiences like masterclasses and custom bottle creations.
The Challenge: Creating Custom Labels for Unique Experiences
HLAYK wanted to expand its offerings by providing custom label designs for their gin and vodka bottles. These bottles would serve as personalized gifts, keepsakes, or event mementos for a variety of occasions, including corporate events, weddings, fundraisers, and sporting celebrations.
The challenge was to create label designs that were versatile enough to suit a wide range of clients and events while maintaining the premium, artisanal feel of the HLAYK brand. Each label needed to reflect the personality of the recipient or the event, making every bottle a one-of-a-kind experience.
The Approach: Personalisation Meets Premium Design
Our approach was to develop a suite of custom label designs that balanced personalisation with the high-quality, handcrafted aesthetic of HLAYK. We focused on creating designs that could be tailored to individual clients while maintaining a cohesive connection to the distillery’s brand identity.
What We Created
The result was a collection of bespoke label designs that elevated HLAYK’s custom bottle offerings.
- Versatile Label Templates:
We designed a range of label templates that could be easily customised for different events and clients. These templates included options for corporate branding, celebratory messages, and elegant designs for weddings and anniversaries. - Event-Specific Designs:
One standout example was the custom label created for the City of Melbourne Bowls Club. This design celebrated the club’s long history with a classic, timeless aesthetic that resonated with its members. The label incorporated elements of the club’s branding and a nod to its heritage, making it a cherished keepsake for the event. - Integration with Masterclasses:
For clients participating in HLAYK’s masterclasses, we developed labels that could be customised for specific batches created during the sessions. This added a personal touch to the experience, allowing participants to take home a bottle that was uniquely theirs. - Premium Materials and Finishes:
To ensure the labels matched the quality of HLAYK’s spirits, we used premium materials and finishes, including metallic foils, textured papers, and embossed details. These elements added a tactile, luxurious feel to the bottles, enhancing their overall appeal. - Moodboards and Design Guidance:
We provided moodboards and design guidance to help clients choose the perfect label style for their needs. This ensured that every label felt personal and aligned with the client’s vision.
The Impact
The custom label designs have become a key offering for HLAYK, allowing the distillery to connect with a broader audience and create memorable experiences for its clients. The versatility of the designs has made them suitable for a wide range of occasions, from intimate weddings to large corporate events.
The City of Melbourne Bowls Club’s custom bottle, for example, was a huge success, with members praising the thoughtful design and the way it celebrated the club’s history. Similarly, the integration of custom labels into HLAYK’s masterclasses has added an extra layer of personalisation, making the sessions even more engaging and memorable.
Conclusion
The custom label designs for Here’s Looking at You, Kid have elevated the distillery’s offerings, turning every bottle into a unique, personalised experience. By combining premium design with the flexibility to cater to a variety of events and clients, we’ve helped HLAYK stand out in the competitive craft spirits market.
Whether it’s a bespoke gift, a corporate memento, or a keepsake from a masterclass, HLAYK’s custom bottles now offer more than just exceptional gin—they offer a story, a memory, and a celebration in every sip.
