Quick Wins:
- Revenue increased 2.5 times year-on-year.
- $12 cost per conversion achieved.
- Conversion rate hit 16%, three times the industry average.
Background:
Medaco, a leader in cosmetic injectables, operates in a competitive and highly regulated market. They needed to stand out and grow.
Approach:
We launched segmented campaigns by service, directing users to relevant landing pages with booking links. Keyword targeting focused on client problems, like “how to get rid of crow’s feet,” making the ads more relatable and discoverable.
Results:
Revenue increased 2.5 times year-on-year, with a $12 cost per conversion and a 16% conversion rate—three times the industry average. Medaco’s growth was as smooth as their treatments.
