QuQuick Wins:
- ROAS increased from 2.78 to 6.84 in one month.
- Organic social revenue doubled.
- Ad revenue rose by 26% while ad spend decreased by 9%.
Background:
FIGUR, the brainchild of Jules Robinson from Married at First Sight, is an Aussie shapewear brand on a mission to empower women of all shapes and sizes. With a recent expansion into the UK, FIGUR aimed to make waves in a new market.
Approach:
We built segmented ad funnels tailored to customer awareness and engagement, ensuring the right message hit the right audience at the right time. Campaigns were timed around market trends and historical data, while organic social engagement was given a major push.
Results:
In just a month, ROAS jumped from 2.78 to 6.84. Organic social revenue doubled, ad revenue rose by 26%, and ad spend dropped by 9%. The UK launch was a smashing success, with FIGUR quickly gaining a loyal following.
