Marketing Blueprint

Did you know businesses with a marketing plan are over 300% more likely to achieve their goals?

When employees and teams are aligned, be they internal or external, and working towards a common goal with clear and actionable steps, the marketing maelstrom becomes a whole lot smoother.

At unBasic, we believe in the power of a meticulously crafted marketing strategy. Our Marketing Blueprint isn’t just a plan; it’s the roadmap to your brand’s future. Tailored to your unique brand identity and business goals, our blueprint navigates the complex world of marketing to deliver measurable results and sustainable growth.

Phase 1: Discovery & Insight

We begin our journey with an in-depth discovery phase. Here, we dive into the heart of your brand – understanding your mission, values, and the unique voice that sets you apart. We pair this with extensive market research, competitor analysis, and audience insights to lay a solid foundation for strategic planning.

We get to know your budget, internal resources, and preferred ways of working to ensure the plan is tailored (and achievable) to you.

Brand Deep-Dive: Unlock the essence of your brand and identify gaps.
Market Analysis: Understanding your competitive landscape, efforts to date and customers.
Brand Application Audit: Assessing how effectively your brand is implemented currently.

Phase 2: Strategic Development

In this phase, we translate our discoveries into a dynamic marketing strategy. We identify key objectives, determine the most effective channels, and outline a content strategy that speaks directly to your target audience.

Objective Setting: Defining clear, achievable goals.
Channel Strategy: Choosing the right platforms for your message and how to implement each.
Audience Personas & Customer Journeys: Refining core target audiences and different user journeys from awareness to avid fans.
Campaign Development: Developing key campaigns to leverage seasonal trends or drive brand awareness, conversions and market penetration.

Phase 3: Implementation Roadmap

A plan is only as good as its execution. We provide a detailed action plan outlining how to bring your marketing strategy to life. From campaign launch timelines to resource allocation, we ensure every detail is accounted for.

Actionable Steps: Clear guidelines for execution.
Timeline Planning: A scheduled approach to campaign rollout.
Resource Mapping: Efficiently allocating your marketing arsenal.

The blueprint is designed to be comprehensive enough to be actioned by your marketing team internally, your preferred supplier, unBasic studios (that’s us) or a mix of all three.

Who can benefit from the Blueprint?

Well, any business that wants more clarity in the marketing chaos and a better idea of their incomings and outgoings.

But as an example of a couple of use cases:

  • E-commerce Brands: Online retailers with a robust visual identity poised for a significant online push. Our 3-month blueprint is perfect for those aiming for a swift competitive edge or promotional campaign, while the 6-month plan allows for a comprehensive strategy to scale operations methodically.
  • Beverage and Artisanal Products: Creators in need of an agile marketing approach to highlight a seasonal release or event (3-month blueprint) or a detailed branding narrative that unfolds over a longer period to solidify market position (6-month blueprint).
  • Chain Retailers and Franchise Businesses: Multi-location businesses that demand immediate brand alignment for a nationwide campaign (3-month blueprint) or an elaborate strategy for enduring brand consistency and market growth (6-month blueprint).
  • Local Precincts and Property Developers: These clients benefit from the 3-month blueprint to swiftly promote new developments or revitalise community engagement, while the 6-month blueprint provides a structured, strategic approach to building long-term brand value in the real estate market.

How Much Does it Cost Though?

Depending on the complexity, number of channels, and business goals, our marketing blueprints begin at $3,000 and can range up to $15,000.

Wildly different figures, we know, but hey, your business, tactics and goals are probably wildly different from your competitors, too!

We offer 3-month and 6-month marketing blueprints.

Or Book a Time Direct in the Calendar

Let’s Catch Up Over a Virtual Brew

Want to learn more about how the marketing blueprint could improve your sales? Want to talk about how to enhance your brand in the current market? Do you want to discuss a space film or an obscure pop-culture reference?

We love all those things (some more than others) – drop us a line here.