GOOGLE Advertising
From Click to Customer – Accelerate Your Sales with Precision Google Ads
Dive into the world of PPC, or Pay Per Click, where your ads get the spotlight they deserve and every click brings you closer to your next favourite customer. Our expertly crafted PPC campaigns are designed to connect your brand with the right audience, turning curious clicks into meaningful engagements.
- Customised Campaigns: Bespoke strategies that align with your business objectives.
- Real-Time Analytics: Insightful, data-driven decisions to hone your advertising approach.
- Cost-Effective: Maximise ROI with budget-friendly, impactful ads.
let's get you more customers
Performance Beyond Clicks
54X ROAS (Return on ad spend) with targeted function campaigns
80 new client appointments with less than $1000 ad spend
3X the industry average of quality leads - for the same spend
Comprehensive PPC Service Inclusions
At its core, PPC advertising is about paying for clicks on platforms like Google, but there’s more to it than just buying visits to your site. It involves creating compelling ads, targeting them to the right audiences, and optimising them for the best results.
- Keyword Mastery & Beyond: Not just keywords—our approach includes audience targeting across search, Display, YouTube, and Performance Max campaigns to capture your ideal customers wherever they are online.
- Ad Creation & Optimisation Across Platforms: From eye-catching search ads to compelling video content and engaging display banners, we design ads that resonate and convert across all Google platforms.
- Landing Page Design & Optimisation: After all... your campaigns is only as good as your landing page. unBasic crafts custom landing pages that convert interest from various channels into action, ensuring a cohesive experience from ad click to conversion.
- Ongoing Management & Refinement: Once your ads are live in market, that's when the fun really begins. We continually refine assets, targeting, bid strategies and more to constantly drive results and continuously improve returns.
Dynamic Strategies for Every Platform
In the vibrant digital marketplace, your PPC campaign must shine across all fronts. We don’t just stop at search; we craft compelling messages and visuals that resonate on every platform—from the precision of Google Search to the visual appeal of Display and the dynamic storytelling of YouTube.
Our approach ensures your brand not only stands out but engages deeply across the digital spectrum, turning every click into a potential conversion.
Frequently Asked Questions
Pay-Per-Click (PPC) advertising is a powerful digital marketing strategy where advertisers pay for their ads to appear in the top spots of Google and other search engines, in Google Maps, on display, and even YouTube. You pay a fee each time one of your ads is clicked. It’s essential for driving targeted traffic to your website quickly, allowing you to reach potential customers actively searching for products or services like yours.
PPC complements your digital marketing by providing immediate visibility and results, while SEO and content marketing efforts are building long-term organic growth. It allows for precise targeting, honing in on users who are actively looking for your services and products now, and agility in testing marketing messages, making it a critical component of a holistic digital strategy.
Absolutely. PPC platforms offer detailed targeting options, including demographics, interests, location, and even the type of device used. This precision enables you to tailor your ads to the audience most likely to convert, ensuring more effective use of your advertising budget.
Your PPC budget will depend on your business goals, target audience, and competitive landscape. We start by evaluating your current market position and objectives, then recommend a budget that’s both realistic and poised to deliver measurable results. Importantly, PPC offers the flexibility to adjust spend based on performance and business needs.
A successful PPC ad is one that achieves your specific campaign goals, whether that’s increasing traffic, generating leads, or driving sales. Key components include a compelling headline, relevant keywords, a clear value proposition, and a strong call-to-action. Success also hinges on ongoing optimisation based on data-driven insights.
We continuously monitor PPC campaigns to ensure they are performing optimally. Adjustments are made regularly based on performance data, market trends, and your feedback. This proactive approach allows us to adapt to changes quickly and capitalise on opportunities to enhance campaign effectiveness.
Well, Google Ads is a PPC platform… it primarily focuses on reaching users actively searching for information, products, or services, making it intent-driven. Social media advertising, on the other hand, is more about capturing the interest of users who are not actively seeking your product but may be interested once they see it. In PPC you pay per click, whereas with other campaign types you pay each time your ad is seen. Each has its strengths, and often, using them in tandem creates a comprehensive digital marketing approach.