Creative and Branding
Creative is more than just a cool picture. Branding is more than just a logo.
Putting your best foot forward to your audience is more than just looking good. It’s also about having something interesting to say.
Whether your brand has been around for a while, or if it’s simply an idea ready to be built for launch, we work to find the essence of your brand and find the best way present it to the world. unBasic will provide a detailed branding suite and brand bible based on careful research and understanding of you and how your brand should be marketed.
How We Build Brands Designed For Greatness
We dive into your brand, research it, stress test it and eventually begin crafting it (or reworking it) for the modern and future market. In the same approach we take to our marketing blueprint, unBasic strips your brand down to its core principles and explores how this is communicated in its visual elements and story, as well as the ideological aspects that form the foundations of who you are.
Your business might have a solid product or offering but is betrayed by how it is presented as a brand. Or, the market landscape has shifted, and things need to be reevaluated. Whatever the reason, we work with you to design or completely redefine your brand based on careful research and inspired creative vision that will resonate with your audience.
How Do We Build a Great Brand?
While a logo is a vital element of brand identity, it’s just the tip of the iceberg. A great brand is a symphony of creative strategies, compelling stories, and unique characteristics that resonate deeply with your audience. It’s about building a comprehensive identity that extends far beyond a memorable logo. At unBasic, we understand this complexity and are dedicated to sculpting brands that stand the test of time and change.
Mission, Vision, and Market Position
Your brand’s mission and vision aren’t just statements; they’re the heartbeat of your business. They guide your decisions, shape your culture, and communicate your purpose. At unBasic, we delve into the essence of your brand to define a clear mission and vision. We then strategically position your brand in the market, ensuring it occupies a unique and desirable space that sets you apart from competitors. This process is not just about defining who you are but also about highlighting why you matter.
Building a Robust Brand Portfolio
Your brand’s impact is amplified when every touchpoint with your audience is cohesive and compelling. We help you develop a comprehensive suite of branding materials, from a detailed style guide that ensures consistency to dynamic social media assets that engage and captivate. Our approach ensures that every piece of collateral reflects the soul of your brand, whether it’s a business card, a social media post, or an entire marketing campaign.
Voice and Persona
Your brand’s personality and tone make it relatable and memorable. At unBasic, we specialise in crafting a brand persona that speaks directly to your target audience. We explore and define your brand’s voice, ensuring it’s consistent across all platforms and resonates with your audience. Whether professional and authoritative or friendly and approachable, we ensure your brand’s personality shines through in every interaction.
Great Visuals Are Only Great if Your Audience Is Interested
Great-looking marketing and branding are one thing, but you know what’s better – breaking through the noise and engaging your future customers in a conversation they want to have.
Plenty of amazing visuals are floating out in the world today, but the ones that stand out are those driven by powerful ideas and a strong understanding of the person viewing it.
That’s our approach to creativity at unBasic.
Our creatives are a cocktail of meticulous data mixed with a bit of magic and shaken together with some painstaking hours, making it look amazing.
Sure, we aren’t above information-driven creatives tailor-made to fit a traditional campaign, but we also look for that little bit of lightning waiting to be bottled. The campaigns that hit in a way no one expects.
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Let’s Catch Up Over a Virtual Brew
Want to learn more about how the marketing blueprint could improve your sales? Want to talk about how to enhance your brand in the current market? Do you want to discuss a space film or an obscure pop-culture reference?
We love all those things (some more than others) – drop us a line here.