Scaling a clinic
With Google Ads
Our client is a leading provider in the cosmetic injectable space, specialising in delivering high-quality and transformative aesthetic treatments. With a commitment to helping individuals enhance their natural beauty and regain confidence, they have established themselves as a trusted name in the industry. However, advertising in this highly competitive market presents unique challenges, exacerbated by the strict regulations imposed by the governing body APHRA.
Wins Achieved
- Revenue Increase: Through our strategic campaigns, they experienced a remarkable revenue increase of 2.5 times compared to the same period in the previous year. Our targeted efforts successfully attracted and converted high-value customers.
- Cost-Effective Conversions: Our campaigns achieved an impressive average cost per conversion of $12. By optimising targeting and messaging, we ensured efficient utilisation of advertising budgets while driving quality leads.
- High Click-Through Rate (CTR): Maintaining a CTR of 8% and above, significantly surpassing the industry average of 2.5%, demonstrated the effectiveness of our messaging and targeting strategies. Our campaigns resonated with the target audience, driving engagement and interest.
Challenges Faced
- Competitive Market: Advertising in the cosmetic injectable space requires standing out in a crowded and highly competitive market. Differentiating themselves from competitors posed a significant challenge.
- Niche vs. Broad Campaigns: Initially, the client sought niche campaigns targeting specific audiences. We recognised an opportunity for broader targeting and suggested a strategic shift.
- Regulatory Compliance: The advertising landscape for cosmetic injectables is regulated by APHRA, placing limitations on what can be said and advertised. Ensuring compliance while still effectively promoting their services presented a unique hurdle.
Our Approach
We partnered with their clinic to address these challenges head-on. Here’s what we did:
- Targeted Google Ad Campaigns: We designed and implemented targeted Google ad campaigns to promote their key services. By leveraging precise audience targeting and strategic messaging, we aimed to attract potential clients actively seeking cosmetic injectable treatments.
- Booking System Enhancement: We updated their booking system to enhance clarity and ease of use. Improving the user experience streamlined the conversion process, leading to increased bookings and customer satisfaction.
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