Beyond ROAS: Marketing Metrics That Matter
Customer acquisition costs keep rising. Margins get tighter. And yet, many marketers still obsess over the same metrics they’ve used for years. It’s easy to freak out when you see you’ve acquired a customer for $50, but the service they bought only costs $60. That’s a 1.2X return on ad spend, which looks terrible on […]
Does Your Business Need a Google Ads Consultant?
Wading through the world of Google Ads without a guide might leave you more lost than trying to navigate a foreign city without Google Maps. It’s tricky, with pitfalls aplenty. That’s precisely where the expertise of a Google Ads Consultant becomes not just valuable, but essential. But let’s take it up a notch. While direct […]
Deciphering Marketing Reports: The Metrics That Matter
The revelation that Australia saw $6 billion in ad spend go down the drain last year is a wake-up call. It highlights a critical gap in understanding among business owners and a worrying trend of unchecked marketers. Digital marketing, with its own lexicon of reach, CTR, CPC, and ROAS, can feel exclusive. However, the truth […]