BEHIND THE SCENES
OF An Australian Media Publisher
We’re not always directly in the spotlight (and that is in no way a complaint).
A notable media publisher with a legacy of over 2 decades, faced the challenge of staying competitive in today’s digital world. Additionally, their agency leg required a performance partner to execute effective paid campaigns across Google and larger social platforms.
Wins Achieved
- Increased Page Views by 44%: Through targeted social advertising, we surpassed benchmarks and delivered a remarkable 44% increase in page views for Best of categorised articles, all while remaining under budget.
- Improved Google Campaign Performance: Took over PPC for a new client they onboarded, we achieved significant results in our first month from the previous agency. We decreased Google CPC (Cost Per Click) by over 70%, tripled CTR (Click-Through Rate), and increased time on site and total page views per user.
- Skill Enhancement and Confidence: Our ongoing support and guidance had a profound impact on their team. They reported increased confidence and skill levels when managing digital campaigns.
- Ongoing Partnership: The success and rapid growth experienced by their agency leg led to an ongoing retainer with us for additional support.
Challenges Faced
- Enhancing agency capabilities: Their agency arm required upskilling and guidance to effectively execute paid campaigns and develop winning digital strategies for their core clients.
- Quickly activating client campaigns: Handling the implementation of specific channels in the broader strategies they devised for clients, such as PPC.
Our Approach
We partnered with them to tackle these challenges head-on. Here’s what we did:
- Training and Workshops: We hosted tailored training sessions and workshops to upskill the agency team, empowering them with the latest digital marketing techniques and strategies.
- SOPs and Guidelines: We developed standard operating procedures (SOPs) and guidelines for ads and social copy, ensuring consistency, effectiveness, and brand alignment in their campaigns.
- Digital Strategy Support & Performance Partner: We provided ongoing assistance and collaboration in devising digital strategies for their core clients, as well as took the reigns as a preferred supplier in overseeing and implementing certain campaign elements.
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